Italian Ad Market Declines 7.6% In January
The Italian advertising market declined by 7.6% during January, with all media showing negative trends, according to ACNielsen data analysed by ABN Amro. The Italian market was one of the last European advertising markets to succumb to the weakening ad environment in 2001 (see Once Strong Italian Ad Market Now Shows Downward Trend).
The January data by medium are as shown.
| Italian ad growth, January 2002 | |
| Growth (%) | |
| Television | -4.0 |
| Press (overall) | -12.5 |
| Newspapers | -14.2 |
| Magazines | -8.2 |
| Radio | -7.3 |
| Outdoor | -52.3 |
| Total | -7.6 |
| Source: ACNielsen, March 2002 | |
