ITV.com A Winner For Formula One Fans

Last weekend’s British Grand Prix build up and race saw ITV’s Formula One website grab 1.5 million page views and over 400,000 unique users, according to the broadcaster.

Video views were also up, with ITV saying that almost 150,000 F1 fans watched clips across the weekend.

Recent online figures announced by Jeff Henry, MD of ITV Consumer showed that average daily unique users of ITV.com doubled since the site’s re-launch, reaching a total of 6.8 million unique users in May (see Video Surge On ITV Re-Launched Sites).

Video views on ITV.com and ITV Local grew by 21% month-on-month for the last five months, with 12 million video views in May alone, said the broadcaster.

It added that it sees sport as a key area for the growth of the site, with football expected to be the next key driver of sports fans.

It is hoped that extra content to support the on air offerings around ITV’s coverage of the FA Cup, England Internationals, the UEFA Cup and UEFA Champions League games will also drive traffic to the site.

Marc Webber, head of content at ITV.com, said: “These figures show our absolute passion for sport at ITV.com. We’re delighted that we were able to offer some great content to fans of Formula One and were thrilled by the response from users.

“We believe we are well placed to provide a fantastic multimedia experience to any sports fan.”