ITV Reveals Made For Mobile Entertainment Show

ITV has produced a new entertainment programme made entirely for mobiles, which will be free to viewers via funded sponsorship.

The celebrity interview ‘mobisodes’, fronted by former All Saints members Nicole Appleton and Melanie Blatt and two presenters from Channel 4’s T4, Dave Berry and Emma Griffiths, will be called The Hot Desk, with the hosts interviewing celebrity friends and contacts at movie premieres, parties, launches and backstage at gigs.

Every two-minute episode will be based around an office desk inspired by TFI Friday. The show is produced by Chris Gillett of UMTV who worked with Chris Evans on his Virgin Radio breakfast show.

Sponsors have not yet been confirmed, but are believed to include a handset manufacturer.

The ITV head of mobile, Melissa Goodwin, said the series was a way of “bringing music and entertainment to the masses” in a unique format by offering bite-sized chunks of entertainment on the move.

The first interviews, made available on the ITV mobile site today, include an interview with Liam Gallagher on Hampstead Heath, along with interviews with Stereophonics, The Twang and Fightstar.

Sugababes, Girls Aloud, Johnny Vegas and more than 140 new interviews are also lined up, with new shows being filmed through the Christmas party season and up to the music festivals in Summer 2008.

ITV: 020 7843 8000 www.itv.com