ITV To Unveil Unified Branding

ITV is to unveil new branding today, overhauling its on-screen identity to give a unified feel across each of its four channels.

The new branding brings ITV1, ITV2 and ITV3 into line with the recently launched ITV4, which launched on 1 November 2005 (see ITV Gears Up For Digital Launch), and is designed to unite the broadcaster’s digital portfolio.

The new design sees ITV drop the yellow and blue of logos past, opting for a series of different coloured logos for each channel. ITV1 now sports a yellow and black design, while ITV4 retains its green hue.

The logos’ on-screen debut will take place on 16 January, accompanied by new idents for each channel. Red Bee Media, formerly BBC Broadcast, was responsible for the redesign.

ITV: 020 7843 8000 www.itv.com