ITVX ‘hits 1 billion streams’

In brief

ITVX, the streaming service launched by ITV last December to replace ITV Hub, has recorded over one billion streams, the broadcaster has revealed.

The service, which has a free ad-funded tier and an ad-free subscription tier, passed the milestone on Easter Sunday (9 April), four months after the official launch date on 8 December.

2022 was ITV’s previous most successful year for streaming, when it took nearly seven months to hit the one billion streams mark, the broadcaster added. March 2023 was also its “best ever month” for streaming, with 282 million streams (up by more than a million on March 2022).

The most popular UK drama series from the archive is so far Footballers Wives, while Love Island has been a strong driver as the most watched programme on ITVX this year based on streams.