James Wildman interview: Planning without printism

Do media planners suffer from ‘printism’ – a bias, or discrimination against, print? Trinity Mirror Solutions’s James Wildman certainly thinks so – and wants to reposition print to make it fashionable once again.

During a Mediatel and Trinity Mirror breakfast debate on the subject, Newsline caught up with Wildman – who in the video interview above presents his case for why a combination of digital innovation, doing a better job at partnering with clients, and greater local executions will ensure a “very bright future” for newspapers.