Prohibitively high costs and a lack of awareness of the benefits will lead to slow broadband take up in Europe, reports Jupiter MMXI.
Staffan Engdegard, author of report said ”The high prices currently being charged for broadband access means that the majority of consumers are discouraged from the technology. To attract these people, companies need to improve their marketing message to ensure that Europeans understand the added value of broadband.”
Jupiter MMXI Broadband Projections To 2005 Accross Europe
2000 | 2005 | |
Nordic | 2.3% | 30.0% |
Germany | 0.9% | 17.0% |
UK | 0.3% | 15.0% |
France | 0.6% | 10.0% |
Italy | 0.1% | 10.0% |
Spain | 0.2% | 8.0% |
Source: Jupiter MMXI, 10/04/01 (percentage of households with broadband access in 2000 and 2005)