Digiday’s Justin Pearse has joined marketing communications agency Bluestripe as a partner, it has been announced.
He will work alongside founding partners Andy and Lydia Oakes, and will take an equal share in the business.
Pearse and Andy Oakes have worked together in varying roles for over fifteen years, originally running digital industry title New Media Age and then working at The Drum, where Oakes was MD and global head of content and Pearse founded and ran its branded content arm Drum Studios.
Pearse joins Bluestripe from Digiday, where he launched its creative content agency Custom in Europe.
“Digiday is a fantastic company but I couldn’t resist the opportunity to join Andy and Lydia in building a communications agency to help digital companies tell their stories better,” said Pearse.
“Having worked in the digital industry for almost twenty years, I understand their unique challenges and how clever, integrated content and communications can help drive their business.”
Andy Oakes added: “Bringing Justin into the agency is the next step in our growth plan. His experience and industry knowledge will play a huge part in driving Bluestripe to the next level.
“It also means our clients have access to one of the foremost digital content producers going. We’re already hatching plans to take our clients messages to market in new and innovative ways.”