Kinetic appoints chief planning officer

Out-of-home agency Kinetic has promoted Nicole Lonsdale from head of activation and client development to the newly created role of chief planning officer.

In her new role Lonsdale will be responsible for developing ‘smart audience solutions’ and introducing new products.

“Rapid digital transformation has intensified the need for brilliant planning in the increasingly dynamic OOH space,” said Stuart Taylor, CEO of Kinetic Western Europe.

“As an integral part of the senior team, Nicole has made an outstanding contribution to the success of both our clients and Kinetic for many years and I am delighted that she is taking on this defining new role.

“Not only is this a richly-deserved promotion for Nicole but it’s an exciting development for Kinetic as we look to maximise opportunities for clients in the new era of Out-of-Home.”

Lonsdale added: “In the past year alone, we’ve seen Digital Out-of-Home take on new dimensions for our clients, offering them increasingly creative and dynamic media opportunities.

“With Kinetic’s market-leading audience planning system now live and automation a key priority across the industry, it’s an exciting time to be stepping into this important new role.”