Learn how to balance customer expectations, data privacy and AI transformation
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Media and entertainment organisations continue to grapple with challenges in AI integration.
With most expecting to increase their AI investments in the next 24 months, where should those investments be allocated and what can businesses expect to achieve in return?
A recent Isba survey found that while AI use has increased significantly among advertisers, many are still not trained in AI skills.
In partnership with Salesforce, find out how and where leading companies are prioritising their investments in a free webinar on 18 September at 11am.
The conversation will feature Rebecca Salsbury, chief technology officer at the Financial Times; James Bailey, UK CEO of iProspect; and Felicity Starr, regional vice-president of media and gaming at Salesforce.
It will be chaired by The Media Leader senior reporter Jack Benjamin.
The group will also discuss a roadmap to utilise AI, how to thrive in the future and ways for leaders to communicate change to their employees.
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