Littlewoods To Sponsor Trinny And Susannah

Littlewoods has agreed a cross-platform deal with ITV to sponsor the new Trinny and Susannah series due to air this Autumn on ITV1.

The sponsorship package includes online, interactive, mobile interactive bumpers and licensing opportunities for Littlewoods as well as branding on all programme-related on-air trailers and off-air marketing.

This is the first time Littlewoods has advertised using multi-media opportunities capitalising on interactive TV including ‘red button’.

Gary Knight, brand partnerships director at ITV, negotiated the deal with David Peters at Carat. Knight said: “This is a ground-breaking, innovative, cross-platform deal for Littlewoods and ITV and a great example of how we are working more closely with our advertising customers to fully develop and exploit brand partnerships.”

Clive Briscoe, group sales & marketing director of Littlewoods Shop Direct Group, said: “We are thrilled to be working with ITV on the new Trinny and Susannah series. This deal represents an important opportunity to promote our brand, our improved collections and our convenient 24/7 online shopping as well as benefit from the association with such a relevant and high impact programme.”

The creative will be produced by Littlewoods creative agency WCRS.

ITV: 020 7843 8000 www.itv.com