London Freesheet Battle Was Most Significant Media Event Of 2006

The introduction of the new London freesheets was the most important media event of 2006, according to MediaTel NewsLine’s first End of Year Poll.

The battle between the new free titles in the summer (see Lunchtime News War Starts Today), proved to be the most significant media event of the year according to NewsLine readers, taking 27% of the vote.

Michael Grade’s shock exit from the BBC to join commercial broadcaster ITV (see BBC Chairman Jumps Ship To ITV Top Job) came in second place with 19% of the vote, whilst Google’s acquisition of YouTube (see Google Continues Negotiations To Buy YouTube) towards the end of 2006 came in a close third with 15% of the vote.

Sky’s acquisition of an almost 18% share in ITV (see Branson Bites Back At Sky’s Swoop On ITV) was also considered an important event, as well as the launch of the IPA’s TouchPoints survey (see IPA TouchPoints Goes Live).

Other major media news stories of the year proved less significant with our readers, such as the launch of HDTV and the second national DAB multiplex. To view the full results of the poll, click here.

MediaTel Group: 020 7439 7575 www.mediatelgroup.co.uk