Magazine publishers should look to developing Asian economies such as China and South Korea for sales growth over the next twelve months, according to data from the FIPP/Zenith Optimedia World Magazine Trends 2002/2003 report.
The study says that whilst traditional markets continue to stagnate, China’s role in the global magazine sector is growing substantially and is now home to three of the top ten global general interest magazines, by circulation.
Revenues decline to 1988-9 levels Worldwide magazine advertising has fallen back to 1998-9 levels, those experienced prior to the technology boom and the peak of the international magazine markets, the study shows.
However, circulation revenues – which still make up the bulk of revenue in most major markets except the US, Germany and Italy – were fairly stable last year. Accordingly, countries which rely less heavily on advertising escaped the worst of the depressed conditions, says FIPP.
