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Mail launches football podcast amid audio expansion

Mail launches football podcast amid audio expansion
Hosts: Sutton, left and Ladyman.

Mail Sport is launching a new football podcast called It’s All Kicking Off.

Co-presented by former Premier League winner Chris Sutton and Mail Sport football editor Ian Ladyman, the podcast “promises a different take on Premier League football,” according to the publisher.

The show launches on Monday. It is being released alongside a new 16-page sports pull-out in partnership with Sky Bet, called Match Day, that will be placed in the Daily Mail every Saturday.

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Analysis: look for more podcasts from the Mail in the near future

The release of It’s All Kicking Off is likely to be just the beginning of the Mail‘s planned expansion of its audio footprint.

Last month, the company hired Guy Edmunds, a respected ad sales careerist who had previously spent 20 years at The Guardian, to lead in a newly-created role as media director of video & podcast.

Mail Metro Media chief revenue officer Dom Williams told The Media Leader in an interview he wants the Mail “to be known for podcasts,” revealing the company had lost business to podcast companies in recent weeks. He added that podcasts should no longer be considered a commercial add-on to a broader sales package, but something to lead a pitch on.

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