Mail Metro Media launches Metro 360 ad solution alongside title refresh
Mail Metro Media has launched Metro 360, a new “all-around” advertising solution to create opportunities for advertisers to deliver multi-platform campaigns for Metro audiences.
The launch coincides with a new look for the Metro newsbrand (pictured, below), which has revamped its print and digital publications under the leadership of new editor-in-chief Deborah Arthurs.
Metro currently reaches over five million readers a day, the largest circulation among freesheet tabloids, and Mail Metro Media, the advertising arm of Metro and Mail publisher dmg media, says Metro 360 will allow advertisers to engage audiences across digital video series, podcasts, experiential, newsletters, owned content, impact displays and competitions.
Fellow dmg media title the Mail is also undertaking a digital strategy shift, which last week led to an announcement of staff redundancies at the Daily Mail and Mail On Sunday.
Mail Metro Media sales director Jo Mazenko will lead the Metro 360 team.
Dominic Williams, Mail Metro Media’s chief revenue officer, said Metro 360 will offer advertisers the ability to more easily reach the youngest and most diverse strands of Metro‘s audience. “Print features will now mirror online channels, making cross-platform campaigns easier and more fluid,” he added.
As part of Metro‘s revamp, the publication is renaming some of its key features and editorial pillars, such as ’60 Seconds’, to give them a fresh appearance.
“I am delighted to be leading a fully integrated print and digital team at Metro through what is an exciting time for the brand,” said Arthurs, who replaced Ted Young as editor-in-chief of the outlet in January after working as editor of Metro.co.uk for nine years. “The new Metro will bring readers an energetic mix of news, entertainment, features and sport that works just as well in print as it does online; unlocking a far bigger audience for all our content and our advertisers.”
The tabloid will continue to remain a free news source, distributed primarily to travellers and commuters in 50 cities across the UK.
Mail Metro Media also announced today it has joined the rest of the UK newsbrand sector’s biggest publishers in partnering with industry-backed online sales house, Ozone.