According to a new survey by SponsorClick, the global sponsorship market is set to experience soaring growth over the next four years. The report Sponsorship 2002 Market Analysis forecasts that by 2005 the global sponsorship market will be worth over £29.1 billion thanks to lucrative deals, primarily involving sports and sporting events.
In last year’s report Game On: Sports Investment For European Media Companies (see Forecasts) PricewaterhouseCoopers revealed the importance of professional sport to large European media companies and suggest means of exploiting revenue streams and other commercial opportunities from popular European spectator sports. Sport, said PWC, is not a passing fad and its popularity will not diminish making media involvement in sports content, information and interactivity a must for the long term success of media companies.