The World Federation of Advertisers has today announced a fresh leadership team and elected Mastercard’s chief marketing and communications officer, Raja Rajamannar, as its new president.
Rajamannar, who has worked for Mastercard since 2013, will serve a two-year term, with the option to extend for a further two years.
With more than 30 years’ experience as a global executive across multiple industries, Rajamannar has previously worked for WellPoint, Humanam, Citigroup and Diners Club North America. He started his career with Asian Paints in India and was the winner of the 2018 WFA Global Marketer of the Year award.
Rajamannar replaces David Wheldon, CMO at RBS, who has been president since 2015. Wheldon will continue to serve on WFA’s executive committee as regional vice-president for Western Europe.
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“The opportunity in front of marketers today to make a difference for their brand, their business and even the world is tremendous,” said Rajamannar.
“I am honoured to pick up and carry the torch as President of WFA, an organisation committed to elevating and advancing the activities of our profession, and a role I am convinced will become even more important in the years to come.”
Meanwhile, the deputy president role has been assigned to Philip Myers, senior vice-president, global policy and government affairs at PepsiCo, who takes over from Matthias Berninger, former VP, public affairs at Mars.
The new roles are part of a wider change in WFA’s leadership team which also includes a number of new executive committee members, the full details of which are available on the WFA website.
