Mediaedge:cia, the media communications specialist company and part of GroupM, has restructured operations, splitting its Investment Division into broadcast and non-broadcast departments.
Former head of television, Phil Wise, has been promoted to the role of head of broadcast, which will expand his role and responsibilities to include television, radio and cinema. Meanwhile, Victoria Sangster has also been promoted to head of radio as part of the restructure.
Toby Jenner, operations director, said: “Phil has extensive experience of broadcast media and strong management skills, which coupled with GroupM’s support will see added benefits for all round.
“I have every confidence that both he and Victoria will excel in their new roles, while the restructure will allow us to further improve our service for clients across investment and communications planning.”
Tom George, managing director of Mediaedge:cia, added: “The restructuring of our investment offer into separate broadcast and non-broadcast departments is in recognition of the complexities of the media markets and therefore the need for dedicated specialists. The new structure will offer our clients the very best service, advice and delivery whatever the discipline.”
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