Data-driven performance marketing agency Merkle has appointed Greg Womack to the newly-created role of vice president of enterprise sales, EMEA.
In his new role, Womack will focus on building growth by delivering people-based platforms and solutions to clients at scale across the EMEA market. He will lead the salesforce alliance partnership, selling across Merkle’s services including technology, solutions, data, and CX.
Womack will also help to define Merkle’s sales strategy around marketing technology, with a focus on expanding and identifying new channels to drive people-based marketing.
Womack joins from Adobe, where he served as director of strategic accounts. He managed a team of solution sales specialists and led the company’s top 16 headquartered accounts.
“Of all the agencies I partnered with in my time at Adobe, Merkle was the one that stood out,” said Womack. “In this role, I’ll not only have the opportunity to work with some truly fantastic people, but also leverage my experience in data, technology, sales and leadership across an impressive client roster.
“Driving transformational change for customers, and being able to deliver ground-breaking people-based solutions with this group of people, was too good an opportunity to ignore.”
Margaret Wagner, executive vice president, chief growth officer EMEA, said: “Adding Greg to our team is a fantastic opportunity to bring deep platform technology and software expertise to our people-based marketing services offerings. His experience in software solutions, and his long list of clients, will be intrinsic in helping to further accelerate our growth.”
