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Merrill Lynch Downgrades BSkyB Forecasts

Merrill Lynch Downgrades BSkyB Forecasts

Following the demise of ITV Digital, Merrill Lynch has downgraded its revenue forecasts for BSkyB. Full year revenue at BSkyB is now expected to come in at around £2,785 million, a decline of 0.4% on previous forecasts.

Merrill says that conservative forecasts assume that BSkyB will pick up only 200,000 of ITV Digital’s 1.2 million customers, 100,000 this year and 100,000 in 2003.

The report further speculates that BSkyB will form part of a ‘broad-based consortium’ bidding to purchase one or more of the digital multiplexes, retracted from ITV Digital by the ITC.

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