Jack Myers Reports today quotes UK ITV advertising revenue forecasts from Merrill Lynch, which estimate that revenues will be down by 14.6% this year and come in flat the following year.
In the year to September ABN Amro’s analysis of MediaTel data predicts a 14.7% decline.
ITV Advertising Revenue Forecasts | ||||||||
1998A | 1999A | 2000A | 2001F | 2002F | 2003F | 2004F | 2005F | |
Net ad revenue (£m) | 1,834 | 1,939 | 2,029 | 1,732 | 1,732 | 1,841 | 1,927 | 2,010 |
Year on year growth (%) | 4.7 | 5.7 | 4.6 | -14.6 | 0.0 | 6.3 | 4.7 | 4.3 |
Source: Merrill Lynch, 09/01 |