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Metro suffered double-digit ad revenue declines in Q1 2009

Metro suffered double-digit ad revenue declines in Q1 2009

Associated Newspapers’ free morning title Metro suffered double-digit declines in advertising revenues for the first quarter of the year.

Managing director Steve Auckland revealed that the drop in advertising follows single digit declines between October and December last year.

Auckland said: “The paper is still profitable, but it has suffered a double-digit decline in ad revenues in the first quarter. This will continue for the next six months.”

He added that he believes free newspapers will perform better than paid-for newspapers in the current economic climate, with Metro‘s smaller cost base becoming a crucial factor.

Metro celebrates its 10th anniversary this year.

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