Mindshare appoints Morys Ireland as marketing technologist

Mindshare UK has appointed Morys Ireland to the newly-created role of marketing technologist, it has been announced.

Ireland joins the agency from Facebook’s Atlas, where he served as senior solutions consultant. He also has experience in programmatic technologies and technical consultancy from past roles at AppNexus and IBM.

“We couldn’t be more excited to have Morys join the team. The needs of our clients are rapidly changing and the demand for specialist knowledge in the areas of data and technology is a must,” said Ruth Zohrer, head of connections planning.

“Morys’ expertise in these areas will open up new opportunities for Mindshare to develop a more future-facing product for our clients.”

In his new role, Ireland will be working alongside a team of specialists within the marketing and data science unit to create “innovative solutions” for clients.

“Mindshare works with some of the biggest brands across the globe and I’m looking forward to applying technology to solve real business problems and drive success,” Ireland added.

“I can’t think of a more exciting time to join the team and I’m looking forward to the challenge ahead.”