More Users For Times Online Than The Daily Mail And The Sun’s Websites

The Times‘ online offering has overtaken the Daily Mail and the Sun‘s websites to become the second busiest newspaper site in the UK in September, according to latest figures from the ABCe.

Following an almost 22.5% increase in traffic, Times Online recorded its highest ever unique user* figure of over 12.5 million for the month, an increase of just under 40% from September 2006.

Times Online’s page impressions rose sharply from over 76.6 million in August to more than 84.2 in September.

Guardian Unlimited, which again takes the top spot for users, also reported record traffic of 16.7 million unique users in September, a year-on-year increase of 28.7%.

The Guardian‘s online incarnation also recorded more than 158.3 million page impressions, up from just over 155 million the previous month.

Telegraph.co.uk saw an 8.9% increase from August to break 10 million users for the first time, recording over 10.6 million in total. Page impressions fell slightly from the previous month to around 97.5 million.

The Telegraph‘s website has now narrowed the gap with Sun Online. The News International site recorded over 10.6 million unique users during September, a small increase of under 1% month on month, but a 54.8% increase from September last year.

Page impressions for Sun Online fell from just under 239 million in August to 216.1 million in September. The Mail Online slipped back from being second biggest newspaper site in the UK in August to third last month.

The DMGT website network recorded almost 11.7 million unique users last month, a slight increase from August. The site was the only one of the five officially audited sites not to generate record traffic during September.

Mail Online page impressions rose from 91.3 million in August to 94.4 million in September.

*ABCe defines unique users on each of their certificates as “The total number of unique combinations of a valid identifier, Sites may use (i)IP+UserAgent, (ii) Cookie and/or (iii) Registration ID.” Note that where users are allocated IP addresses dynamically (for example by dial-up Internet Service Providers), this definition may overstate or understate the real number of individual users concerned.

ABC Electronic: 01442 870 800 www.abce.org.uk