MTV And Sky Produce Branded Multiroom Set-Top Box

MTV UK is collaborating with Sky to produce a limited-edition branded Sky multiroom set-top box.

It marks the first time Sky has collaborated with a broadcaster to produce an exclusive bespoke design for a multiroom box, which enables users to have a full Sky service in additional rooms to the one where the main service is received.

MTV has worked with design studio Village Green to give the box its unique look, conceived specifically with the broadcaster’s key youth demographic in mind.

Heather Jones, director of television, MTV Networks UK and Ireland, said: “We’re really excited to be the first broadcaster to produce a branded limited-edition bespoke design for a multiroom box.

“As well as offering some of the best US and home-grown entertainment shows, MTV is one of the primary sources for music discovery for our audience. The MTV-branded multibox will deepen our relationship with our audience as it will become an iconic must-have for MTV fans who want to watch their favourite programmes in their own space.”

Hilary Perchard, head of advanced TV products, Sky, added: “Over 1.5 million homes already use multiroom to get more choice and flexibility from Sky.

“These stylish, customised boxes will have a direct appeal to those younger viewers who want more freedom to enjoy the content they love.”

An on-air competition will run on MTV’s music channels to promote the sale of the specially-designed boxes in April. The competition will offer one viewer the chance to win one of the exclusive multiroom boxes and full Sky service as part of a complete bedroom makeover.

The limited-edition MTV-branded multiroom boxes go on sale on 1 April for £49 each.

Sky: 08702 40 40 40 www.sky.com MTV: 020 7478 6000 www.mtv.co.uk