Despite some positive indicators for media spending, Jack Myers Report has chosen not to upgrade its outlook for US media in 2002, restating figures released in December.
Myers 2002 Media Spending Outlook | |||
Medium | % Growth | $ (x000) | % Share |
Newspapers | -2.0% | 46,483 | 25.8 |
Broadcast Networks | -4.0% | 15,475 | 8.6 |
National Spot TV | -9.0% | 8,928 | 5 |
Broadcast Syndication | -12.0% | 2,257 | 1.3 |
Local Broadcast TV | -10.0% | 10,725 | 6 |
Radio | -4.0% | 16,859 | 9.4 |
Yellow Pages | -3.0% | 11,961 | 6.6 |
Magazines | -7.0% | 15,839 | 8.8 |
Network Cable Television | -6.0% | 8,903 | 4.9 |
Local/Regional Cable TV | 5.0% | 4,029 | 2.2 |
Online | 10.0% | 4,730 | 2.6 |
Outdoor | -1.0% | 5,022 | 2.8 |
Other | -14.0% | 28,930 | 16.1 |
Total | -5.7% | 180,141 | 100 |
Source: Myers, December 2001 |