MySpace Remains Most Popular Social Networking Site
MySpace attracted more than 114 million global visitors age 15 and older in June 2007, representing a 72% increase year on year, according to the latest figures from comScore.
Whilst MySpace remained the most popular social networking site in the world, Facebook experienced even stronger growth during that same time frame, jumping 270% to 52.2 million visitors.
Bebo (up 172% to 18.2 million visitors) and Tagged (up 774% to 13.2 million visitors) also increased by large percentages.
Bob Ivins, executive vice president of international markets, said: “During the past year, social networking has really taken off globally.
“Literally hundreds of millions of people around the world are visiting social networking sites each month and many are doing so on a daily basis. It would appear that social networking is not a fad but rather an activity that is being woven into the very fabric of the global internet.”
| Worldwide Growth of Selected* Social Networking Sites, June 2007 vs. June 2006, Total Worldwide Home/Work Locations Among Internet Users Age 15+ | |||
| Social Networking Site | Total Unique Visitors (000) | ||
| Jun-06 | Jun-07 | % Change | |
| MySpace | 66,401 | 114,147 | 72 |
| 14,083 | 52,167 | 270 | |
| Hi5 | 18,098 | 28,174 | 56 |
| Friendster | 14,917 | 24,675 | 65 |
| Orkut | 13,588 | 24,120 | 78 |
| Bebo | 6,694 | 18,200 | 172 |
| Tagged | 1,506 | 13,167 | 774 |
| *Sites selected from among those with at least 10 million visitors worldwide, 50 percent growth during the past year, and of particular significance to the North American region; future studies will focus on sites that are popular in other worldwide regions; the sites included do not constitute a ranking of the top social networking sites. | |||
| Source: comScore | |||
comScore recently released figures showing that Google remained the most visited property in the UK with 27.7 million unique visitors in June, reaching 88% of the total UK online population (see Google Remains Most Visited Site In June).
comScore: www.comscore.com