NetRatings, the internet media and market research company, has appointed Louise Ainsworth as managing director of its European business, with effect from September 4.
Ainsworth said: “I am very excited to be joining the NetRatings organisation in EMEA. The Internet industry is experiencing growth across many areas, and NetRatings delivers the data and analysis, backed by a strong heritage of quality and innovation, to help businesses make the most of this expansion.
“Together with the European team, I look forward to working with the company’s impressive client list, to understanding their business needs and to ensuring that Nielsen//NetRatings’ products, services and country coverage meet the needs of the European marketplace.”
William Pulver, president and chief executive officer, NetRatings, commented: “Louise brings extremely relevant agency and media experience, and a foundation of leadership and strategic planning skills to NetRatings. I am confident she will be a terrific addition to the organisation and we look forward to welcoming her to the European team and to working with her to re-energise our European business.”