New Business Freesheet For Scotland

Trinity Mirror is to launch its first business freesheet, a weekly title called Business 7, distributed every Friday to around 20,000 people.

The paper will be headed by editor in chief Alasdair Northrop – also editor of Trinity Mirror’s Scottish business monthly Insider magazine – and editor Jonathan Russell.

Business 7 will work closely with Insider magazine both editorially and commercially, according to a report on MediaGuardian.

The new freesheet, being launched by the business publishing division of the Scottish Daily Record and Sunday Mail, will be accompanied by a website, business7.co.uk.

The report quotes Northrop as saying: “The key objective behind the launch of Business7 and Business7.co.uk is to reflect that dynamism [of the Scottish business community] through publishing highly relevant and appealing print plus online products to better serve this fast moving, quick thinking, high spending and very influential audience.”

The new paper will be distributed at “key commuter points” including railway stations, airports and desk drops.

Trinity Mirror: 020 7293 3000www.trinitymirror.com