New Look For Sunday Telegraph
The Sunday Telegraph is getting a new look from next weekend, with a new typeface and layout.
Unlike the recent relaunch of the Independent On Sunday, the Sunday Telegraph will not have its content or structure changed.
Patience Wheatcroft, editor, is quoted by the Guardian as saying: “It’s a redesign of the look of the newspaper, not of the content.
“The new typography and layout will freshen up the newspaper, making it a little bit lighter and a little bit younger.
“We aim to retain the Telegraph’s character and feel but make it more visually appealing.”
She added: “We have taken our time over the redesign to make sure that we get what we think is the right look. At the same time we are tidying up the typography throughout our supplements.
“The masthead is also being hand drawn to make it more attractive although it is a subtle change and may not be obvious to most readers.”
The Independent On Sunday relaunched in a new slimmer style with less pull-outs than other Sunday quality titles and shorter news items intended to appeal to younger readers.
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