New Marketing Campaign For Nuts TV

Turner Broadcasting System (TBS) is getting behind its men’s entertainment channel, Nuts TV, with a six-figure national marketing campaign, launching on December 3.

Creative communications agency Monkey has been appointed to handle the first big integrated ATL push for the channel.

Nuts TV, inspired by the weekly men’s mage of the same name, broadcasts a schedule of live TV covering traditionally male areas including cars, gadgets, girls and sport, seven days a week.

Currently airing for four hours a day, the channel will add a further eight hours when it launches on Sky and Virgin next year.

All elements of the marketing campaign will carry the new Nuts TV identity and strap-line ‘9pm – 1am is Man Time’ as well as highlight the key programming strands.

The Man Time campaign will consist of outdoor, press presence across IPC titles, a radio promotion on XFM and online advertising across male orientated sports and entertainment sites driving traffic to nuts.tv.

The outdoor activity will comprise of nationwide 48-sheet back-lit posters.

Nuts TV will also highlight their Man Time proposition via competitions offering winners the ultimate Man Time kit, including plasma screen TVs and cinema surround-sound systems.

These competitions will run across the channels broadband component as well as across all Nuts TV’s non-linear platforms following recent deals with Bebo and YouTube.