New Strategies Required To Facilitate Effective Internet Radio Advertising

According to IDC, the appeal of internet radio to consumers is too strong for advertisers to ignore. “Internet radio might appear a superior product ready to sweep away traditional radio, but it’s not – at least not yet,” said Malcolm Maclachlan, senior analyst for IDC’s Consumer and eCommerce Media program. “To be successful in the online music and talk radio spaces, companies will need to develop strong business models that garner and keep users, as well as monetize those users.”