News Of The World Magazine Gets Revamp

The News of The World‘s Sunday magazine is about to undergo a complete revamp, with the mag understood to be going more upmarket.

Jane Johnson, News of the World deputy editor and editorial director of the magazine, is supervising the changes after hiring a raft of new staff, says a report on MediaGuardian.co.uk.

Mandy Appleyard, a contributing editor of Emap’s First, Closer and Grazia magazines, has been appointed editor of the Sunday magazine.

Sally Eyden, assistant features editor at the Daily Mirror, was appointed earlier this month to be deputy editor of magazine, whilst Johnson arrived at the mag just last week, having been hired in June from Emap, where she launched Closer.

Rachel Richardson, who has been acting Sunday magazine editor since June, will remain at the title as assistant editor with responsibility for features, according to the MediaGuardian report.

The latest ABC figures, for July this year, show that the News Of The World had a total circulation of almost 3.3 million (see ABC National Newspaper Round-Up: July 2007) giving the magazine a higher circulation than other women’s magazines (see ABC Results Jan-Jun 2007: Take A Break Stays Top Of Women’s Weeklies Amidst Sizeable Declines).

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