News UK, publisher of The Times and The Sun, has promoted Dominic Carter to group chief commercial officer, a new role that will oversee all national advertising revenue for News UK and Wireless Group operations in the UK and Ireland.
In this new role Carter will oversee all commercial operations for the company’s offering across print, digital, video and audio, with The Bridge and Wireless commercial teams reporting directly to him.
By broadening its commercial appeal, News UK hopes it proposition has now “moved beyond traditional advertising to a more bespoke partnership offering for clients”, it said in a statement.
“News UK’s portfolio offers clients an exciting one-stop shop with brand-safe environments to get to Britain’s most desirable audiences,” said Rebekah Brooks, News UK CEO.
“Our data-driven digital expertise enables us to target customer segments across our trusted brands. Dominic’s direct portfolio now includes everything from The Times, The Sun, The Sunday Times, The Sun on Sunday to Virgin Radio, talkSPORT and talkRADIO. Our focus is to continue investing in growing these audiences across the board to the benefit of all our customers.”
Carter added: “I am immensely proud to be given the opportunity to lead such talented sales teams across Wireless and News UK. Harnessing the power of all our brands into a cross-platform offering, and working ever more closely with Norm and the Unruly team gives us a unique proposition for advertisers and clients.
“I want to ensure that our clients and agency partners find working with us as easy, accessible and results-oriented as possible. We have much to offer: our engaged audiences, first party data, breadth of media, talent, brand-safe advertising environments, award-winning creativity and our ability to adapt and target customer segments.
“This is an exciting new chapter professionally and personally.”
Carter will be working alongside Unruly’s new CEO, Norm Johnston, who takes up his position next week, and Storyful’s Sharb Farjami.
