NewsGuard partners with programmatic tech group EMX by Big Village
News in brief
Digital news ratings company NewsGuard has partnered with EMX by Big Village, an end-to-end programmatic tech company and SSP focused on the planning, buying, and measurement of CTV and omnichannel media.
The partnership has been made to “provide credibility ratings for new content and enhance protections for buyers against news misinformation”.
EMX will leverage NewsGuard’s ratings through its onboarding screen process and offering the additional brand safety measure for all of its partners.
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