The total advertising sector in North America is expected to decline 10.2% in 2009 with the online advertising sector down 3.2%, according to a new forecast.
The Strategy Analytics forecast also says that Central & Latin America is expected to be less affected by the global financial crisis than the developed world.
Nevertheless, real GDP growth is expected to decline 1.5% in the region in 2009 and Strategy Analytics expects that total advertising spend will decline almost 7% this year in Central & Latin America.
ZenithOptimedia has forecast that the global ad market will decline 8.5% this year, with the UK set to suffer a 10.5% fall (see ZenithOptimedia revises down global ad forecast).
At the end of June, GroupM forecast a 5.5% fall in global adspend, to $417 billion this year. However, it said that there should be a mild recovery in 2010 when the decline is expected to ease to 1.4% (see GroupM forecasts a 5.5% drop in global adspend).
