The New York Times Company today announced that advertising revenues for the company’s Newspaper Group decreased 9.7% in March 2002 when compared with the same month last year.
In Q1 of 2002, advertising revenue for the group decreased by 11.2% when compared with the same period last year.
Ad revenue at the New York Times fell by 11.7% for March 2002 compared to figures for last year. The company said that “National advertising revenue decreased due to softness in financial services, transportation, technology products, telecommunications and corporate advertising.”
Entertainment was among the strongest advertising categories in March, classified advertising revenue decreased as did retail advertising revenue – largely due to softer mass market and chain stores advertising.