Advertising agency OLIVER has appointed Rod Sobral as its new global chief creative officer.
In his new role, Sobral will be responsible for overseeing all of the agency’s global brands, whilst amplifying OLIVER’s client work and developing new capabilities for the business. He will report to Simon Martin, OLIVER’s founder and CEO.
The announcement follows the recent news that brand-tech group You & Mr Jones has taken a majority stake in OLIVER and its parent firm, Inside Ideas Group, which is also home to digital agency Dare.
Sobral started his career in Brazil, with stints at JWT and Y&R before opening his boutique creative agency Loo/SP. He then moved to the UK in 2005 to become Unit9’s creative director, leaving in 2007 to work on Nike at AKQA.
He has spent the last year building his own brand transformation creative consultancy, RDS+PARTNERS where he works with global brands.
Prior to RDS+PARTNERS, Sobral served as vice-president and executive creative director of R/GA London.
“I’ve always believed creativity has the power to move people and businesses,” said Sobral. “Big ideas can transform brands. And when you’re inside, building a brand side by side with your client, there are more opportunities for big ideas and creativity to flourish.
“This is an incredibly exciting time for OLIVER – together with You & Mr Jones, the agency is writing a new chapter and breaking outdated paradigms. I’m delighted to be along for the ride.”
Martin added: “Rod has the ability to combine culture, storytelling, and technology to build and transform brands, which is an invaluable part of OLIVER’s ambitious next chapter.
“Our new relationship with You & Mr Jones gives our clients access to an impressive array of marketing tech, and who better to give the keys to than a man with such a brilliant track record in creativity and innovation?”
