A new report from Jupiter claims that reports of ‘the death of online retail’ have been greatly exaggerated and forecast that US online trading is set to reach $130 billion by 2006.
Predicted % of online population making retail purchases online
2000 | 40% |
2002 | 52% |
2006 | 63% |
Jupiter also looked at the behaviour of those currently using B2C retailing sites and found that most were not hesitant to register personal details in order to receive email regarding new products and offers.
Reasons why users register at B2C commerce sites
To receive email regarding new products/special offers | 70% |
Prior to making a purchase | 68% |
To store personal information on the site | 50% |
To receive actual mail | 41% |
Source: Jupiter Media Metrix