Industry-backed online ads sales house Ozone has launched Studiozone, its first in-house creative studio it says can help maximise ad impacts for brands across the premium web.
Studiozone will help to respond to live briefs from advertisers and create “impactful creative executions that deliver premium results through Ozone’s platform,” according to the company. It will also work alongside Ozone’s in-house sales team to create ideas for campaign pitches, and work across Ozone’s advertiser, agency, and publisher partners to test and develop new ad formats that seek to take “full advantage of reader engagement on premium websites.”
Research unveiled this year by effectiveness expert Peter Field found that advertising against online content that consumers trust, such as inventory on premium newsbrands, provides additional brand uplifts for advertisers.
Ozone will employ new in-house design talent as part of the team, and will also leverage recently expanded strategic solutions and client services teams within Ozone’s existing brand and agency-facing operations.
“The launch of Studiozone is the perfect next step for our business as we continue to deliver incredible results across the premium web,” said Craig Tuck, Ozone’s chief revenue officer. “Since our launch five years ago, we have consistently championed the highly attentive audiences that brands can reach through our platform, and with today’s launch we can now add even deeper creative insights to that.
“We’re convinced that combining bespoke creative solutions with unrivalled reach, context and audience insights will deliver even better results for our partners.”
Ozone originally launched in 2018 as the Ozone Project, a joint venture led by premium UK publishers including News UK, Guardian News & Media, Telegraph Media Group and Reach to sell display ads and pool publishers’ data at scale. This year, the group also added Mail Metro Media on a pilot basis, as well as LGBTQ+ outlet PinkNews, special interest publisher Our Media, and Jewish weekly The Jewish Chronicle.
On top of its membership growth, Ozone has looked to expand its product offering. This fall, the company is also launching ECOzone, a new initiative that will calculate the carbon footprint of campaign delivery for activity run through the platform’s ‘managed service’ capability.
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