Ozone launches pre-roll video capability

In brief

UK digital advertising platform Ozone has launched a pre-roll video capability as part of Ozone’s broader Premium Only Video proposition.

The new pre-roll capability builds on the outstream and outcomes-based opportunities already available to Ozone users, adding an additional activation layer for brands looking to run their advertising prior to publishers’ own video content.

The first campaign to use the capability has been planned and bought by integrated creative, marketing, and advertising agency AKA. It will promote ABBA Voyage, the concert residency of the Swedish pop group, across Ozone sites in the UK over the next two months.