Pearl & Dean Signs Showcase Cinemas Ad Deal

Pearl & Dean has signed a deal to handle the advertising for Showcase Cinemas from October 2008.

The cinema advertising company said that the new deal takes its UK market share to 33.3%, with its titles now set to appear in just under half (48%) of UK cinema sites.

Owned by National Amusements, the Showcase Cinemas circuit consists of 20 multiplex locations throughout the UK with two more locations opening this year.

Kathryn Jacob, chief executive of Pearl & Dean, said: “We are thrilled to be handling the advertising once more for Showcase Cinemas.

“This year is seeing cinema advertising go from strength to strength and the successes we have seen at Pearl & Dean reflect this.”

Pearl & Dean: www.pearlanddean.com