Performics promotes Jon King to CEO

Publicis Media has announced the promotion of Jon King to the newly-created position of chief executive officer, Performics.

King, who was previously the performance marketing agency’s managing director, will be responsible for the strategic development and growth of the brand in the UK.

In 2016, the agency said it grew by 50% in the UK and was key to many of Publicis Media’s new business wins across the year.

King will report directly to Amanda Morrissey, CEO, Publicis Media UK and Michael Kahn, CEO, Performics Worldwide.

“Jon has successfully built Performics’ strong reputation for performance marketing across our agency network and across the wider industry,” said Morrissey.

“The growing demand from clients for an expert performance marketing solution is recognition of that success and Jon fully deserves this promotion and expanded role.”

King joined Performics in 2014 from WPP’s digital agency Possible, where he was managing director. King has also worked client side as head of marketing and creative at Virgin Media Television.