Podcast: ‘Forbesgate’ and the trouble with MFA – with Nick Manning

The Media Leader Podcast

Host Ella Sagar is joined by reporter Jack Benjamin and columnist and columnist Nick Manning to discuss hot topics in the media industry from the past week.

The trio examine the ‘Forbesgate’ affair and the trouble marketers and publishers are having over efforts to tamp down on adspend being wasted on Made-For-Advertising sites.

They also chat about March’s box office figures, News Group Newspapers’ latest financial results, and how publishers and influencers are experimenting with SMS to engage with audiences.

Listen below and hit ‘subscribe’ to make sure you get future episodes wherever you like listening to podcasts:

Highlights

00:26: The row over defining what a “Made-For-Advertising” website is.

09:52: What the Forbes-MFA scandal means for the state of the digital advertising market.

23:05: Looking ahead to the Future of Brands and Future of Audio & Entertainment events.

25:30: Quick hits: March box office; Vevo’s shoppable TV formats; Havas Media Network UK’s “Avengers”; publishers using WhatsApp; News Group Newspapers’ mixed financial results

The Media Leader Podcast is a twice weekly show in which our journalists interview some of the most influential people in advertising and media, as well as the next generation of future leaders and rising stars. We also review the biggest stories in media and discuss our featured columnists’ latest opinion pieces.