Nick Manning discusses his recent column in which he argues advertisers can no longer be passive observers as their spending funds a media ecosystem which is suffering from a “crisis of trust”.
Trust in media is one of the most pressing issues in the industry right now and is one of three topics The Media Leader will champion in 2023, along with sustainability and encouraging talent and inclusion in media, after consulting our readers and event delegates at our flagship Future of Media conference.
Manning is the co-founder of Manning Gottlieb OMD and was CSO at Ebiquity for over a decade. He now owns a mentoring business, Encyclomedia, offering strategic advice to companies in the media and advertising industry and writes for The Media Leader each month.