Price Increase For Daily Mail
The Daily Mail has increased its price by 5p to 50p today, making it 10p more expensive than its mid-market rival the Daily Express.
The Mail said that the price rise was due to higher fuel charges, printing, production and distribution costs.
Rival title the Express was quick to comment on the rise on its front page, “10p cheaper than the Daily Mail and 10 times better”.
“With great fanfare, the Mail duly announced its cost of living index. Funny that. Mail bosses couldn’t have picked a better moment, because from today they’ve added their own unwelcome boost to inflation by putting up the cost of the Daily Mail by 5p to 50p,” the Express said on page 2.
“It’s just another fine example of staggering hypocrisy. This is an organisation that campaigns against waste and plastic carriers yet every weekend it wraps magazines and supplements in pointless polythene bags.
“Day in, day out it produces thousands of trashy free newspapers which nobody wants and which clog up out street and our public transport until they end up in a landfill site.
“The Daily Express is not in the business of conning our readers with gimmicks and insincere campaigns. We promise to keep our 40p cover price for as long as is humanly possible because we know how much that means to you. The Daily Express is honest and offers the best value. And right now, that really counts.”
Associated Newspapers: www.associatednewspapers.com