Primesight has appointed Bryan Scott to the newly created role of marketing director.
Scott joins from The Lighthouse Company where he served as marketing & innovation director for three years.
He also worked at DMG Media, where his first role involved setting up the company’s in house creative marketing agency, before being promoted to marketing communications director for Metro.
Prior to that Scott held the position of commercial marketing manager at Capital Radio Group.
Scott’s appointment forms a key part of the out-of-home media owner’s strategy to raise the profile of the Primesight brand as well as the medium.
“As we continue to rapidly grow and diversify our portfolio with new products, the need to communicate and amplify our estate has become even more important,” said Matt Teeman, managing director at Primesight.
“Bryan’s appointment as our first ever Marketing Director symbolises the importance we place on this. Also, having worked with him before, I know what a fantastic impact he will have on the leadership team and the wider business.”
Scott added: “I am absolutely thrilled to be joining Naren, Matt and the team during this exciting period of growth for Primesight.
“The evolution of the overall OOH market combined with the business’s expanding product portfolio – across billboards, airports, InLinks and cinemas to name but a few – presents a massive opportunity to develop the Primesight proposition and how we communicate this to all of our customers and partners.”
Scott joins Primesight at the end of August and will report to Matt Teeman.
