Publicis Groupe has acquired the French digital agency Wcube for an undisclosed sum, saying that Wcube will be rebranded and integrated into the Publicis Modem worldwide digital network.
Wcube will become Publicis Modem France, headed by Wcube’s present co-presidents Xavier Gury and Thierry Vandewalle, who will report to Philippe Lentschener, chief executive officer of Publicis France.
Wcube will work in conjunction with Publicis Dialog as a digital media provider, and it is believed that Wcube’s current list of clients, which includes Jean-Paul Gaultier, Thomson, Sara Lee and La Poste, will be retained.
Olivier Fleurot, executive chairman of Publicis Worldwide, said: “The acquisition of Wcube and the establishment of Publicis Modem France, marks a decisive step in the deployment of our digital offering.
“Our global strategy is focused on strengthening our marketing services, and on aligning the expertise of Publicis Dialog and Publicis Modem in our key markets. This increased expertise in interactive and digital will widen and deepen our holistic offering, and will certainly allow us to better serve our clients.”
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