Pushbutton Provides Interactive For Celebrity Wrestling

ITV’s latest reality TV offering, Celebrity Wrestling has a red button application from interactive TV developer, Pushbutton, linking viewers to a games service, where they can play a video game based on the show.

Pushbutton has developed several ‘red button’ applications for ITV shows, including I’m A Celebrity… Get Me Out of Here!” and The X Factor. Recently Pushbutton designed and developed a ‘red button’ voting application for Hell’s Kitchen.

Paula Byrne, Pushbutton managing director said: “We have developed a simple but effective promotional screen to conduct viewers to the games service. Pushbutton is delighted to be associated with Celebrity Wrestling“.

Pushbutton has a long history of working with ITV on interactive elements, including handling the creation of the broadcaster’s 24-hour interactive portal, ITVi 24:7, designed to carry a range of services on both ITV1 and ITV2 including gaming and gambling services from Littlewoods, jackpot games based around primetime ITV programming, interactive scratch cards, slot machines and pay-to-play fixed odds games (see ITV Boosts Interactive To Run Services Non-Stop).

Celebrity Wrestling didn’t perform as well as expected on its debut show last Saturday, attracting a peak of 3.8 million and failing to draw the traditionally large audiences of ITV head-to-heads (see BBC Pins ITV In Saturday Wrestling Showdown).

ITV: 020 7843 8000 www.itv.com