AI-driven advertising company Quantcast today announced the appointment of Sam Barnett as its first chief product officer.
In his new role, Barnett will drive the product vision and strategy across Quantcast’s Advertise and Measure businesses, leveraging Quantcast’s technology to help publishers grow their audiences and create relevant online campaigns for advertisers.
He most recently served as senior vice president for the company’s Measure division, where he focused on developing Quantcast’s AI-driven solutions to enable publishers to better understand their audience data.
Prior to this, Barnett was founder and CEO of Struq which used machine learning to personalise ads for brands. Quantcast acquired Struq in 2014.
“Sam brings a strong entrepreneurial spirit with the proven experience to lead a dynamic global product organisation,” said Konrad Feldman, founder and CEO of Quantcast.
“Sam has done an exceptional job introducing important new products and growing our Measure division, and I know he’ll bring the same energy, enthusiasm and focus as we continue to innovate on behalf of our customers and make AI driven measurement, targeting and insights a reality for the media and advertising ecosystem.”
Barnett added: “Quantcast is a customer-first organisation. That means it’s crucial to anticipate and prioritise the customer’s needs, and continue to challenge ourselves to drive even great impact for them.
“Creators need to grow, and our customers are our greatest partners in helping us do better every day. I’m excited to take on this new role and continue to deliver great products that our customers love.”
Barnett is the latest in a series of appointments to Quantcast’s executive leadership team and will be based in San Francisco.
